Primary logo
For light backgrounds
WaterPesa / Brand resources
Clear water.
A clear identity.
The official assets for telling the WaterPesa story. Ready for your website, presentation or publication.
01 / Logo assets
One identity. The right version.
Use the supplied artwork. Each SVG scales cleanly without needing a font.
SVG
White logo
For dark backgrounds
Monochrome logo
For single-color reproduction
Drop mark
For compact spaces where WaterPesa is already identified
Building an app? Download the app icon SVG →
02 / Color palette
Water Blue, grounded in Navy.
Bright colors bring the identity to life. Use Action Blue for white-text controls and small links.
Deep Navy
Structure & primary text
#073A82Water Blue
Brand accent
#0B8FF7Aqua
Resource & savings accents
#11C9BBSky
Soft backgrounds
#EAF7FFInk
Headlines
#082E70Muted
Secondary text
#56719AAction Blue
White-text buttons & links
#0868B903 / Typography
Simple words.
Strong, readable type.
Inter is our primary typeface, with system sans-serif fallbacks. Keep headlines compact and give body copy room to breathe.
AaA clearer next step, every day.
Water bills, meter readings and support, in language people can understand.
Inter · system-ui · sans-serif04 / Using the brand
Keep it clear. Keep it consistent.
Give the logo space
Leave clear space of at least half the drop mark’s width around the logo. Preserve the original proportions.
Use the primary logo on light backgrounds and the white logo on dark backgrounds. Avoid stretching, recoloring or adding effects.
Lead with the person’s task
Use specific, useful language. Say “possible leak” unless a leak is verified, and explain the inputs behind any estimated savings.
Choose photographs of real water, homes, buildings and infrastructure in Kenya. Keep motion calm and respect reduced-motion preferences.